The change basically allows many more users to subscribe to Instagram Shopping. Any business or creator account with at least one eligible product can use shopping tags to push people to their website to make a purchase  After acceptance, users can continue utilizing shopping tags in their images, enabling them to sell products in the Instagram program. That feature was previously only open to major brands. The app later also carried out several shopping apps to big influencers and publishers including Kylie Jenner and Elle.  Trust and security of app is very vital to us and we have layers of reviews in place to protect our community from low-quality trade, an Instagram spokesperson said in an email. Goods and services offered on the app will follow our Community values as well as trading policies. We use a range of indications to identify fraudulent companies, including user experiences.